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Gender Materialism in Portugal
Autor(es): Fernando Neves dos Santos

Temas: Comportamento do Consumidor

Resumo:
Materialism exists in all occidental societies but, the individual life circumstances define different ways to face possession. A sample of 643 Portuguese university students have been collected to identify the differences of materialism between genders. We analyse and compare materialism values among those young students sustain in their different education, social pressure and principles. Through confirmatory factorial analysis using the structural equations models we estimated different feelings about materialism concerning the two groups presented in the samples. We could confirm the utility of materialism values scale of Richins and Dawson (1992), the adequacy of the reduced scale proposed by Richins (2004) for first order models to understand the materialism dimensions among young Portuguese students.
in rpm 24

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