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Call for Papers - Kids Marketing: Trends on Children Consumer Behaviour and Marketing to Kids

Portuguese Journal of Marketing and Portuguese Institute of Marketing Management invite you to submit a paper to the conference Kids Marketing – Trends on Children Consumer Behaviour and Marketing to Kids. The deadline for abstract submission is October 31, 2010.

The aim is to include participants from all over the world and to give equal opportunity to younger as well as established scholars, with quality of research being the predominant goal.

We invite both theoretical and empirical papers that predominantly, though not exclusively, reflect some of the following issues:

- Child Obesity and other Food and Beverages related diseases and what is the role of marketers on the well being of children;

- Digital Marketing targeted at kids and the evaluation of these new media;

- Marketing in schools and the evaluation of these strategies in terms of short and long term impact on children and on brands;

- Marketing of NGO’s whose target is children and strategies to change behaviours on children and families.

There is no registration fee.

Selected papers will be published in a special number of Portuguese Journal of Marketing

For more details, please check this link.


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