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RPM#33 - New Publication
13/07/2015

Revista Portuguesa de Marketing, Vol. 17, No. 33

A new edition of the Portuguese Marketing Journal (RPM), edited by IPAM - The Marketing School, have been published.
Issue 33 of the Portuguese Marketing Journal covers five distinct papers, authored by Portuguese, Spanish and Canadian researchers.

  • Modeling electronic and total commerce by innovation diffusion growth models.
    Rui Pascoal, Jorge Marques
  • Modelização dos determinantes da utilização das redes sociais.
    Isabel Santos, Nuno Fortes
  • El efecto del “más de” como herramienta de persuasión. El caso de los libros de pegatinas.
    Jose A. Martínez, Marta M. Soler
  • An Exploratory Eye-Tracking Study of the Consumer’s Gaze upon a Fashion Video.
    Ryan Payne, Osmud Rahman
  • La calidad del servicio en la banca española: el caso de las personas mayores.
    Marta Estrada, Juan Carlos Fandos, Diego Montferrer, Miguel Ángel Moliner

This publication are available for sale in Bubok at http://rpm.bubok.pt/ (Paper: 15€; eBook: 5€)

Teachers and Students of IPAM have free access to this papers, through login in RPM portal with personal credentials.

RPM are indexed in EBSCO, ProQuest and Latindex.

We wish you happy reading and we hope that this new eclectic issue of RPM may be useful and ground future researches.

RPM Editorial Team


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