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RPM 36

Editorial


Social marketing through communication campaigns: the Portuguese Association for Victim Support Case (APAV)    
Ana Teresa Machado, Ana Cristina Antunes, Sandra Miranda

The role of employer branding on attracting, developing and retaining talent: the case of a leading Portuguese business group    
Bianca Sousa, Paula Arriscado, Pedro Ferreira, Helena Quesado

Are assortment variety and stock-failures management in Hypermarkets and Supermarkets an important factor for consumers to develop a store-type preference, willing to come back and continue to buy?    
Sílvia Faria, Pedro Ferreira, Vitor Carvalho

How Portuguese consumers evaluate packages of OTC medicines    
Sónia Cântara, Hannele Kauppinen-Räisänen, Daniel Sá

Call for Papers: Special Issue: Essays on Leadership and Marketing Management: Reflecting on the past, projecting the future    
Patrícia Araújo, Susana Santos

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